Science Alive
Amazing things happen when you bring Science Alive
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Science Alive tapped into our digital marketing expertise to launch their online store, and we were up for the challenge. With a focused approach and a conservative budget, we set out to drive sales, capture attention, and get parents excited about Science Alive’s engaging STEM products.
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Project highlights
Crafted a campaign message that made Science Alive’s name part of the story, bringing the magic of hands-on science into homes.
Used a mix of stop motion and studio photography to capture the fun, energy, and wonder of their STEM products.
Fine-tuned targeting and creative along the way to keep engagement high and get the most out of the budget.
Despite tracking limitations, the campaign gained momentum, improving in cost efficiency month after month. Our continuous refinement of creative, targeting, and messaging helped drive:
🚀 1.3M+ impressions
🛒 681 add-to-cart actions
🎯 1,789 leads generated
The numbers showed us where the opportunities lay — while engagement was high, we identified potential friction points in the checkout process. Moving forward, Science Alive can further enhance results by optimising website performance, implementing abandoned cart emails, and leveraging email marketing to nurture leads beyond paid ads.
This launch was just the beginning, and we’re excited to see how Science Alive continues to evolve in the digital space.
"We really appreciated the care factor and the support that Kōwhai Creative gave us. They were not afraid to tell us when things needed to change, but they were also really open to our creative ideas and making sure they were supporting our mission and what we wanted to achieve."
Lauren Pugh
Science Alive
