
Invercargill Oil Shop is a locally owned Caltex distributor, working alongside Keast Auto Repair as a sister brand, to offer a seamless, one-stop solution for commercial and fleet customers. Built on a strong family legacy, the business shares the same values of quality, reliability and genuine service.

Project highlights
Creating a bold, unexpected visual identity that stands apart from what you usually see within the industry.
Visually linking Invercargill Oil Shop to Keast Auto Repair while allowing it to have its own distinct personality as a sister brand.
Designing a flexible brand system that works confidently across vehicles, signage and everyday touchpoints.










