Picked by Harper Lee
Crafting a Brand for Little Fashionistas
Title BOLD
Lucy launched her new business, Picked by Harper Lee, to offer beautiful clothing for baby girls at an affordable price, bringing stylish and high-quality options to Kiwi families. We worked closely with Lucy to build a modern, warm, and inviting brand that highlights her beautiful products, and took inspiration from her daughter, Harper. The project encompassed everything from a sophisticated logo suite to a fully designed eCommerce website, all reflecting a premium yet accessible aesthetic.
Read more
Project highlights
Developed a cohesive brand identity with a warm, modern aesthetic.
Designed a full range of branding materials, including business cards and thank you cards.
Built a functional eCommerce website that brought the PBHL brand to life.
"When you look at my website, you can tell it's been done with a lot of passion and care and attention to detail."
Lucy Lee
Picked by Harper Lee
