The project included building a dynamic website that showcases both of The Montessori Preschool's locations. The website tells the brand's backstory, fosters relationships with visitors, and educates users on the philosophy of Montessori. Kōwhai Creative's objective was to create a visually appealing, informative, and user-friendly website that encourages engagement. The site serves as a platform for parents to learn about their potential new centre and start building up Mt Albert Montessori in its own right.

For the visual brand identity, we brought a fresh, modern, and boutique feel to the market with The Montessori Preschool. We wanted to appeal to parents looking for a more boutique experience for their children by balancing playful, child-like elements with a strong professional look and feel. The branding avoided dated visuals such as trees and growth representations, instead opting for a more abstract and creative approach to represent the brand's underlying values.

Kōwhai Creative used a combination of fresh and light colours alongside warm pastels to give the brand a soft and inviting but modern feel. We incorporated illustrative icons and patterns into the brand in a tasteful way without it looking juvenile. It was important that the brand communicated and connected strongly with parents, whilst still feeling like a preschool.

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