Our first step was to create a brand identity that stood out from the typical "Italian Restaurant" clichés. We went with a bold teal colour that symbolises the sea; a common sight in many restaurants in Italy. We collaborated on both the client's and our own ideas to achieve the best possible result for The Amore. Our goal was to create a brand that was distinct and memorable, and based on feedback from The Amore's customers we believe we succeeded.

Once the brand identity was established, we moved on to creating collateral that would be used across multiple touchpoints. We collaborated with experts in signage and printing to ensure everything was perfect for launch. We also created a website that was both beautiful and functional, reflecting The Amore's warm and welcoming atmosphere while making it easy for customers to find information and book a table.

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The result?

A unified brand that connected with The Amore's audiences. Customers have been overwhelmingly positive about the logo, and the new look has helped them stand out in a crowded market. We continue to work with The Amore to help them grow their brand; we look forward to seeing their continued success and catching up about next steps over pasta.