USL Players

For players, by players

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Partnering with USA-based, USL players association was an exciting opportunity to showcase what we can do on a large American stage.

Project highlights

We love sinking our teeth into and learning about new industries, and football in the United States was definitely a learning curve for us! A challenge we love to accept.

We were able to take a brand whose colours were previously black, white and grey and inject it with bold and energetic colours, bringing in the vibrance of the USLPA.

Although sometimes challenging, we loved working across time zones with the team as it meant we often worked while they slept. Who doesn’t love waking up to design progress!

They were easy to work with in terms of not only landing on a direction for the rebrand, but were easy in terms of working through some last minute design considerations that were not originally considered. We are very pleased with the final product and would highly recommend Kōwhai Creative to any organizations considering a rebranding.

– Connor Tobin | Executive Director, USLPA

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