Total Realty
Totally focused on you
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Total Realty approached us ready for change. Known for their fair commission model, they wanted to shift perceptions and be recognised not just as an affordable option, but as a full-service, client-first real estate agency. We partnered with them on a strategic rebrand that repositions Total Realty with a bold new identity and a clear, confident message: this is a company that puts people first.
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Project highlights
We rebranded Total Realty to shift perceptions from low cost to high value, helping them tap into a more discerning market.
We created a confident new visual identity that balances energy, warmth, and professionalism.
We rolled out the new brand across every touchpoint and continue to partner with Total Realty to ensure marketing consistency and a strong, strategic launch.
From day one, strategy guided our creative.
We drew on the authentic strengths of Total Realty — their down-to-earth approach, deep market knowledge and ability to support real people through real decisions. The new messaging framework centres the client with direct, empowering language that speaks to reassurance, honesty and clarity at every stage.
Bright, bold and built to connect.
We brought Total Realty’s story to life with a confident new visual identity — flexible, consistent and full of personality. Vibrant colours, dynamic graphics and custom typography work together to reflect trust, warmth and professionalism.
A voice that puts clients first.
We developed a clear, empathetic tone of voice that shifts the focus from agent to client, helping Total Realty communicate with confidence, clarity and care — both online and off.
