June 24, 2025

Website speed isn’t just a technical detail, it’s a critical factor in user experience, search engine ranking, and ultimately, your business’s success. A slow website can frustrate users, increase bounce rates, and even hurt your SEO. But the good news? You don’t need to be a developer to make noticeable improvements. Here are some simple, effective ways to boost your website speed.

Optimise your images

Large, high-resolution images can slow down your site. Make sure your images are appropriately sized and compressed without losing quality. Use formats like WebP instead of JPEG or PNG for better compression.

Limit the Number of Plugins (for WordPress users)

Plugins can add functionality to your website, but too many can slow it down. Regularly review your plugins, deactivate any you’re not using, and delete those that aren’t essential. Aim for lightweight, well-reviewed plugins that don’t add unnecessary code.

Choose fast, reliable hosting

Your hosting provider can make or break your website speed. If you’re on shared hosting, consider upgrading to a VPS or managed hosting plan. Choose a host with solid performance and a reputation for speed.

Use simple, themes

If you’re using a website builder like WordPress, Wix, or Squarespace, choose a clean, lightweight theme. Fancy animations and complex designs might look great, but they can slow down your site. Stick to a design that loads quickly.

Clear unnecessary files (like images!)

Over time, you may accumulate a lot of unused images, videos, and other media files on your site. Regularly review your media library and delete any files that are no longer needed.

Monitor your website speed regularly

Even after optimising, it’s essential to keep an eye on your website speed. Use tools like Google PageSpeed Insights or GTmetrix to identify issues and track improvements.

Need help with website speed?

At Kōwhai Creative, we know that a fast website isn’t just a nice-to-have, it’s essential. If you’re looking to optimise your website speed without the technical hassle, feel free to get in touch.

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