June 11, 2025
In a busy market, storytelling is one of the best ways to help your brand stand out. A good story creates an emotional connection – it helps people remember you and feel like they know you. Here’s how Christchurch businesses can use storytelling to make a stronger impact.
Why storytelling works
Stories help people feel something. When you share your journey, your challenges, and what you’ve learned, it makes your brand feel real and relatable. A strong story helps people understand who you are and why your work matters.
