We recently had the pleasure of working with Picked by Harper Lee. With a passion for beautiful neutral pieces for little girls, Lucy approached us seeking guidance and cost-effective design work to establish a strong brand identity and eCommerce website. As a start-up, she needed assistance and guidance, and we were more than happy to provide.

Our team supported Picked by Harper Lee in identifying their goals, building a simplistic eCommerce website, and establishing full branding. This included the creation of a logo suite, business cards, thank you cards, brand patterning, stickers, social tiles and banners, and a complete website build (including copywriting).

Lucy had a clear vision for her brand and we were able to take her ideas and bring them to life. The goal was to create a professional and approachable brand that represented her business without being too childish. We worked with Lucy to establish a flowing colour palette that would compliment the tones of the clothes she was bringing into her store, reflected the imagery throughout, and paid homage to her daughter, Harper. We also ensured that the brand worked well across print and digital platforms.

As an eCommerce website, the Picked by Harper Lee digital estate needed to focus on sales without compromising on design and aesthetic. Our team ensured that the website was clean, user-friendly, and visually appealing, while still providing all necessary eCommerce features. "If you look at my website you can tell it’s been done with a lot of passion and care, and attention to detail," Lucy notes.

We listened to Lucy's needs and provided guidance and support as needed throughout the process. The end result was a beautiful and cohesive brand that represents Picked by Harper Lee and everything Lucy and Harper stand for. We're proud to have played a role in the success of this start-up and look forward to watching them grow.