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LAUNCH:
Audience:
October, 2020
National

Clay Care |

Packaging

Clay Mask Packaging

This packaging design for Clay Care combines a modern colour palette, clean lines and balanced elements throughout. This packaging project for Clay Care came together well within budget and has been a successful selling point for the brand ever since.
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The process

Eye-Catching Packaging

This project with Clay Care had a clear audience, need, and in turn, solution. With a base design and scheme to work from, the style came together relatively quickly and was soon able to be built upon across other brand elements. The biggest consideration with the packaging was ensuring that the final product would be eye-catching to customers in a retail setting, to encourage engagement with the product, and ultimately, a sale. With the packaging boasting a solid brand, this style can now be utilised across future material.
"I used Kōwhai Creative for my beauty product labels and I am so happy with the results. Abby is friendly, an effective communicator and an absolute pleasure to work with. Some of the most common feedback I get from customers is how professional and aesthetically pleasing my packaging and labels are, which is so important in a retail environment. I definitely recommend Kōwhai Creative for any design needs."

Palette development

Colouring the brand

With a base-pink colour, Clay Care’s packaging incorporates dark greys and a highlight of mustard yellow to tie the mountain range together. This colour palette creates a great base for advertising and social media content.