This project with Clay Care had a clear audience, need, and in turn, solution. With a base design and scheme to work from, the style came together relatively quickly and was soon able to be built upon across other brand elements. The biggest consideration with the packaging was ensuring that the final product would be eye-catching to customers in a retail setting, to encourage engagement with the product, and ultimately, a sale. With the packaging boasting a solid brand, this style can now be utilised across future material.
"I used Kōwhai Creative for my beauty product labels and I am so happy with the results. Abby is friendly, an effective communicator and an absolute pleasure to work with. Some of the most common feedback I get from customers is how professional and aesthetically pleasing my packaging and labels are, which is so important in a retail environment. I definitely recommend Kōwhai Creative for any design needs."